Background

Laksha Diamonds is a premium diamond jewellery brand catering to high-net-worth individuals through expos, referrals, and limited in-store visits. Despite having exquisite craftsmanship and high-quality diamonds, their social media presence lacked visual consistency and the luxury appeal expected from the segment.

Challenge

• • Inconsistent Brand Imagery – Photos were a mix of casual mobile shots, expo pictures, and outdated designs.
  • Low Engagement – Luxury buyers expect crisp, aspirational visuals; current posts were failing to generate interest.
  • Product Detail Loss – Intricate diamond cuts and settings were not visible in the existing photography, limiting purchase intent.
  • No Storytelling – Products were posted without context or aspirational positioning.

Our Solution

• We recommended a high-end product photography project before revamping the social media strategy. The focus was to create visuals that:

  • Highlight the sparkle, cut, and craftsmanship of each piece.
  • Use luxury-oriented lighting and macro photography to bring out fine details.
  • Maintain a cohesive visual palette for Instagram & Facebook feeds.
  • Create story-driven compositions—pairing jewellery with lifestyle props, model shoots, and festive themes.
• Photography Plan:
  
  • Flat Lay & Macro Shots – For intricate detail visibility.
  • Brand Colour Backdrops – Consistent brand identity across platforms.
  • Lifestyle Model Shoots – To connect jewellery with occasions (weddings, festive wear, gifting).
  • Reels + Behind the Scenes – To boost engagement and trust.

Execution

• Photoshoot Duration: 2 days (studio + lifestyle location)

  Deliverables:
  
  • 50+ High-resolution product shots
  • 20+ Lifestyle model shots
  • Short-form video content (Reels)

  Tools: DSLR + macro lenses, luxury lighting kit, post-production in Lightroom & Photoshop

Before & After (Visual Impact)

• Before
  
  • Mixed lighting, unclear diamond sparkle, unpolished framing.
• After
  
  • High-contrast clarity, consistent tones, storytelling elements, luxury appeal.

Key Takeaway

In luxury categories like diamond jewellery, imagery is the first touchpoint that builds trust and desire. Investing in premium product photography is not just about aesthetics—it directly impacts conversion rates and brand positioning.