Sundari Silks – Scaling Growth with PPC and Influencer Marketing
About the Client
Sundari Silks is a heritage saree brand based in Chennai, India, renowned for its curated collection of handwoven silks, traditional weaves, and contemporary ethnic wear. With both a strong offline presence and an expanding e-commerce store, Sundari Silks caters to customers across India and internationally.
The Challenge
While Sundari Silks had a loyal customer base and high-quality products, their digital advertising performance was not fully optimized for scalable growth. The goal was to increase sales revenue, boost traffic, improve conversion rates, and achieve a high return on ad spend (ROAS) through well-structured PPC campaigns.
Our solution:
We implemented a strategic combination of influencer collaborations, Meta Ads, and Google Ads to drive growth:
• Influencer Marketing: Partnered with fashion influencers to showcase the beauty and heritage of Sundari Silks’ collections.
• Meta Ads: Targeted Facebook and Instagram campaigns focused on both new customer acquisition and retargeting high-intent users.
• Google Ads: Leveraged search and performance max campaigns to capture users actively searching for sarees and ethnic wear.
The Result
20%
+Revenue Growth
Steady rise in sales revenue.
22%
+Increase in orders
More customer purchases and repeat sales.
34.2%
+Traffic Growth
Significant boost in website visitors.
14.94x
ROAS
trong returns on ad investments.
32%
+Conversion Rate
Higher efficiency turning visitors into buyers.
Final Thoughts
By combining influencer-led campaigns with precisely targeted Meta and Google Ads, Sundari Silks achieved remarkable growth across all key performance indicators. This integrated PPC strategy not only increased sales and traffic but also strengthened the brand’s presence in the competitive ethnic wear market.
The Result
20%
+Revenue Growth
Steady rise in sales revenue.
22%
+Increase in orders
More customer purchases and repeat sales.
34.2%
+Traffic Growth
Significant boost in website visitors.
14.94x
ROAS
trong returns on ad investments.
32%
+Conversion Rate
Higher efficiency turning visitors into buyers.
By combining influencer-led campaigns with precisely targeted Meta and Google Ads, Sundari Silks achieved remarkable growth across all key performance indicators. This integrated PPC strategy not only increased sales and traffic but also strengthened the brand’s presence in the competitive ethnic wear market.