About the Client

Sahab Rent a Car, based in Dubai, specializes in affordable and reliable car rentals across a diverse fleet—from sedans to SUVs—catering to both tourists and local commuters.

The Challenge

Despite a strong fleet and positive reputation, Sahab was struggling to generate quality leads through their online platform due to limited brand awareness and suboptimal website conversion flows.

Our Strategy:

A multi-layered PPC and influencer-driven approach was developed to boost lead generation effectively:

• • Influencer Marketing Re-Purposed as Ads: Leveraged authentic influencer video content as eye-catching ads—building trust and engaging audiences with relatable storytelling.

  • Custom Audience Targeting: Created tailored audiences based on website engagement—especially visitors who hadn’t completed the lead inquiry form, allowing for precise retargeting.

  • Retargeting Campaigns: Served ads specifically to those who abandoned form submissions, reminding and incentivizing them to re-engage.

  • Responsive Google Ads: Deployed dynamic responsive search ads to reach intent-driven users across the Google Search Network with adaptable messaging.