Fusion Gaming – Driving Revenue with Targeted PPC Campaigns
About the Client
Fusion Gaming is a premium gaming retailer offering high-performance gaming PCs, accessories, and components to passionate gamers across India. Their mission is to deliver cutting-edge technology and exceptional service to the gaming community through both online and offline channels. Website:https://www.fusiongaming.in/
The Challenge
While Fusion Gaming had a strong product range and an enthusiastic customer base, they needed a significant push in online sales growth. The challenge was to efficiently scale their ad campaigns across platforms while improving conversion rates, order volume, and return on ad spend (ROAS).
Our Strategy:
A multi-platform digital marketing strategy was deployed to achieve these objectives:
• Influencer Marketing: Partnered with popular gaming influencers to create authentic, high-impact content that resonated with target audiences.
• Meta Ads: Leveraged Facebook and Instagram ads for targeted prospecting and retargeting, focusing on gamers and tech enthusiasts.
• Google Ads: Implemented responsive search and performance max campaigns to capture high-intent traffic and drive conversions.
The Result
49.95%
+Revenue Growth
Almost 50% increase in overall sales.
350
+Monthly Leads
Consistent flow of qualified leads
21.9
ROAS 21.9
Exceptional returns on ad spend.
80.21%
+Conversion Rate
Conversions surged by more than 80%.
68.4%
+Increased Order Count 68.4%
Significant rise in customer orders.
The Result
49.95%
+Revenue Growth
Almost 50% increase in overall sales.
350
+Monthly Leads
Consistent flow of qualified leads
21.9
ROAS 21.9
Exceptional returns on ad spend.
80.21%
+Conversion Rate
Conversions surged by more than 80%.
68.4%
+Increased Order Count 68.4%