The Challenge

Sundari Silks’ previous online presence was built on a generic Shopify template that failed to reflect the brand’s rich heritage and aesthetic depth. The visual design felt dated and lacked the emotional resonance of their sarees. Further, template limitations hindered customization and frequent updates, slowing content rollout and design flexibility.

About Sundari Silks

Sundari Silks is a curator of heirloom-quality sarees—from Kanchipuram to Mysore, Banarasi to Tussar—each piece a celebration of craftsmanship, tradition, and timeless beauty. With physical stores across Chennai (T. Nagar, Adyar) and Mumbai (Vile Parle East), they offer both in-store and virtual experiences, seeking to bring the warmth of the saree shopping journey online.F

Our Approach

• UI/UX Design:
  
  • Crafted a modern, visually rich interface that honors traditional saree aesthetics while delivering a clean, intuitive browsing experience.
  • Designed immersive category pages (e.g., “By Weave,” “By Collection,” “By Fabric”) for easy exploration and discovery.
  • Emphasized visual storytelling—high-quality imagery, vibrant textures, and elegant typography—to evoke emotion and brand authenticity.
• Development & Customization:
  
  • Upgraded beyond the limitations of the Shopify template with custom development, enabling full control over layout, features, and content flow.
  • Integrated dynamic product filtering and a scalable category structure—spanning sarees, readymades, accessories, e‑gift cards, and virtual shopping options.
  • Ensured a modular, easily maintainable CMS allowing teams to roll out updates and offers without developer assistance.

Technology Stack

• Frontend: Bespoke theming and UI elements designed to reflect the vibrancy of traditional Indian textiles.
• Backend: Shopify-powered infrastructure enhanced with customizations for performance, flexibility, and growth.
• Enhancements: Optimized asset loading for crisp visuals and reduced page weight, improving load speed and responsiveness.

Results

• Faster & Lighter: Streamlined code and optimized media reduced page load times—delivering a smoother browsing and checkout experience.
• Improved Engagement: Visitors linger longer exploring curated collections like “Wedding Edit,” trending products, and “Our Heritage” stories.
• Lower Bounce Rates: Enhanced UI/UX and improved performance led to deeper navigation and repeat visits.
• Empowered Updates: The customizable framework enables Sundari’s team to launch new collections, virtual shopping features, and seasonal campaigns easily.