The Challenge

Hirekulam needed a world-class, scalable platform that could:

• Clearly communicate its multi-stakeholder value proposition—serving students, universities, and employers.
• Deliver a modern, responsive, and intuitive user experience.
• Allow fast deployment and seamless updates while ensuring reliability and performance.

Client Overview

Hirekulam is a digital talent platform that streamlines recruitment by connecting pre-certified, job-ready graduates with employers and institutions. Their platform significantly reduces hiring time and onboarding costs while helping universities scale student placements with industry-aligned training and certification programs. Website: https://www.hirekulam.com

Our Approach

• Technology Stack:
  
  • Next.js + React for a dynamic, highly performant, and SEO-optimized front end.
  • Vercel deployment for automatic builds, instant scaling, and seamless global delivery.
• Design & UX Enhancements:
  
  • Crafted a clear home journey—segmenting roles (“For Employers,” “For Universities,” “For Students”) to deliver tailored messaging and pathways.
  • Incorporated visually intuitive sections highlighting benefits: reduced hiring time >50%, pre-certified candidates, campus placement scalability, and automated onboarding support.
  • Implemented crisp visuals, clean layouts, and compelling CTAs to guide each persona smoothly through the platform.
• Scalable Architecture & Deployment:
  
  • Built modular components to easily update messaging, content, and UI elements as Hirekulam’s programs evolve.
  • Leveraged Vercel’s CI/CD pipeline for near-zero downtime releases and simplified long-term maintenance.

Results

• Lightning‑fast performance and optimized loading times, delivering smooth user journeys across devices.
• Clear role-based navigation, improving clarity and conversion paths for students, universities, and employers.
• Future‑ready scalability: Hirekulam’s team can now launch new programs, update messaging, and expand offerings with minimal friction.